There’s a moment every Australian knows — that glow when the day softens, the light hits just right, and everything slows down for a beat. It’s golden hour. The kind of moment that reminds you life’s pretty damn good.
For me, that feeling was always tied to connection — catching up with friends, post-surf laughs, good music, something cold in hand. But I started to realise: the drink didn’t need to define the moment. The moment defined itself.
That’s where VAYA began — with a simple idea: what if we could bottle that golden-hour feeling?
A New Way to Celebrate Good Times
Australia’s social life runs deep. We’re a nation built on backyard barbies, beach hangs, and knock-off drinks with mates. But the world’s shifting. More of us are rethinking how we socialise - not giving up good times, just finding new ways to enjoy them.
VAYA was born from that shift. It’s not about saying no to alcohol - it’s about saying yes to presence.
Yes to flavour that actually excites you.
Yes to waking up clear-headed and still proud of the night before.
Yes to having a drink that fits every version of you - the early riser, the creative, the weekend warrior, the parent sneaking a quiet sunset.
Conscious Refreshment, Crafted in Australia
We wanted to make something that feels as good as it tastes - a healthy, non-alcoholic sparkling beverage built for modern Australian living. Each can of VAYA is clean, light, and full of intent. We build flavour profiles that are crisp and bright.
It’s for the people chasing that balance between energy and ease - the ones who want to keep their spark without burning out.
Think: calm clarity, not chaos.
Presence, not pressure.
Our Mission: To Redefine Social Energy
VAYA isn’t just a drink. It’s a ritual.
A reminder to pause, connect, and enjoy what’s right in front of you.
We call it conscious refreshment - the kind of social energy that feels effortless because you’re fully there for it.
That’s our mission: to reimagine what good times look like in Australia.
To make mindful drinking normal, cool, and inclusive - not a compromise, but a choice that amplifies the moment.
Because when you’re clear, connected, and relaxed, you don’t miss a thing.
You’re in the photo, not behind it.
You remember the stories, not just the hangover.
You live the golden hour - not just chase it.
The Beginning of a New Kind of Cheers
VAYA started with friends, a few beach sunsets, and a shared belief that socialising could evolve. Now it’s becoming a movement - one can, one moment, one golden hour at a time.
So here’s to clarity, connection, and good times - reimagined.
Here’s to presence.
Here’s to VAYA.
